What is Pinterest?
Pinterest is a popular social network. While other social networks like Facebook and Twitter focus on personal sharing and status updates, Pinterest is all about collecting and sharing the things you find online. Pinterest is a social site where you can collect and share images of anything you find interesting. The site is described in its own content as a visual bookmarking site. Pinterest is a portmanteau of the words “pin” and “interest.” Pinterest categories include architecture, art, DIY and crafts, fashion, food and drink, home décor, science and travel, among an almost endless list of other possibilities.
Users can add a “Pin it” button to their browser and then select and “pin” online images to virtual pinboards, which are used to organize categories. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions. Users can browse or search for image content and can follow the boards of other users and can “like” or repin other users’ pins.
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Who Own Pinterest?
A massive platform with 454 million active monthly users, Pinterest is the best spot to search trends and feast your eyes on millions of images. The company has an estimated net worth of $34.94 billion as of 24 September 2021, which only attests to the fact that three innovative people can change the world. But, do you ever wonder, Who is the owner of this social platform?
Pinterest is a fastest growing company owned by Pinterest Inc. It was started in March 2010, by Silbermann, Evan Sharp and Paul Sciarra. Though Pinterest is called mostly as a social media service, it is unlike other sites Facebook or Instagram.
It allows people to share images, videos, or GIFs of creative ideas instead posting their personal stuff. In short, Pinterest is all about and a single platform for finding creative travel ideas, recipes, home decor inspirations etc. Most DIYers and youth spend a lot of time on this platform scrolling through their feed and exploring other interesting things.
How to create a Pinterest Account?
Create a personal account
- Go to Pinterest.
- Enter your Email, create a password, and enter your Age.
- Then Click Continue.
- Click Next.
- Select how you identify.
- Select your language and country/region from the dropdown menus.
- Select 5 or more topics of your interest.
- Click Done.
Your account is ready to use. Now you can browse the things you need.
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How does Pinterest work?
It allows you to use visual assets like photos or infographics as a type of social currency in their own right — garnering likes and “repins,” the equivalent of shares or retweets — instead supplementing web pages, blog posts, or other text-based media. You can easily post images from other websites to your Pinterest account using the “Pin it” task bar button, or you can just browse the Pinterest platform to discover, like, or “repin” content others have already posted.
This visual aspect of the site is one reason why it’s captured the interest of so many businesses, from retailers to photographers and designers, who are using it as a portfolio or product catalog. Customers and clients can say which products they love (shoes, bottles of alcohol, furniture … you name it) and want to buy for themselves, and their friends can further the endorsement by pinning the pictures to their own boards.
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Benefits of Pinterest
Below are some benefits of using Pinterest for Business:
- Engage with users easily
Unlike other social media platforms, Pinterest does not follow the game of getting followers or connections. The users here simply find stuff and share it amongst their small groups. The users here are actively interested in what’s trending. 70% of its users aren’t just visiting or scrolling their feeds, but they are actively engaged in taking actions like pinning images and visiting websites through images. Thus, you can easily engage with users as they are actively looking for some kind of information.
- Increase your brand authority
When you create a Business account on Pinterest, you get a few additional features that normal accounts don’t have. You will get:
A header full of your own branded pins
Add links to your website
Number of people who viewed your pins
These features help you increase your brand authority and build a good online presence. The information that you provide on your boards will be trust by users more.
- Find out trends
As compared to other social media platforms, it is a place where people share products, designs, and trends that they love. When you are actively using the platform, you will be able to find the current as well as upcoming trends in your industry.
You can follow industry influencers and connect with them to promote your business. Pinterest will also regularly curate content on your feed according to your searches, which further helps in finding out trends.
- Drive traffic to your website
When you have a business account on Pinterest, you are able to add your website address in your profile. This is a great way to start driving people from Pinterest to your website. You also get access to Rich Pins – which is a type of Pin where you can include more information about your landing page as compared to a normal pin. Product pins can be created that show information about prices and features of the products. You can also post blog links that drive people to visit your website. Another way to drive massive Pinterest traffic would be by creating pins for Pinterest images.
- Dig into analytics
This is one of the greatest advantages of having a business profile on Pinterest. You get access to analytics where you can find out the data related to your pins, especially the ones that you have saved from your website.
You will be able to check out the views, impressions, engagement rate, clicks, and much more. It’s easy to filter this information according to date range. You can see the data for all pins or only the ones that you saved from your website. This data will help you find out which kind of pins are performing better and are like by your audience.
- Run paid ads
As you hold a business account, you can run ads and promote your pins on Pinterest, just like on Facebook or Instagram. It is possible to run targeted ads, which helps you in gaining more success for your Pinterest profile.
Choose to build ad campaigns for brand awareness, driving traffic to your website, or to get conversions, and you can also select hyper-specific interest targeting for your ads. Marketing on Pinterest through ads is also very affordable. Thus, if you have a visual product or service, you should definitely consider investing in this platform.
- Inspire people to purchase
One of the most distinguished characteristics of Pinterest is that it reduces the number of steps that people take from discovering a product to making a purchase. It has the ability to convert leads into sales much faster than any other social media platform. After people see your product on Pinterest and find it interesting, they simply proceed to the website to find more about it and make a purchase.
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