What is Blog?
A blog is an online diary or journal located on a website. The content of a blog typically includes text, pictures, videos, animated GIFs and even scans from old physical offline diaries or journals and other hard copy documents. Since a blog can exist merely for personal use, sharing information with an exclusive group or to engage the public, a blog owner can set their blog for private or public access.
What is a Blog Post?
A blog post is an individual web page on your website that dives into a particular sub-topic of your blog.
For instance, let’s say you start a fashion blog on your retail website. One post might be titled, “The Best Fall Shoes for 2019”. The post ties back to your overall blog topic as a whole (fashion), but it also addresses a very particular sub-topic (fall shoes).
Blog posts allow you to rank on search engines for a variety of keywords. In the above example, your post could enable your business to rank on Google for “fall shoes”. When someone searches for fall shoes and comes across your post, they have access to the rest of your company’s website. They might click “Products” after they read your post, and take a look at the clothing items your company sells.
How to Write a Blog?
Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
2: Craft a headline that is both informative and will capture readers’ attentions.
3: Write your post, either writing a draft in a single session or gradually word on parts of it.
4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.
What is the Purpose of a Blog?
There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand.
When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time.
What is a Blog used for?
A blog is typically a section of your business’s website — but, unlike the rest of your website, you need to update the blog section frequently by adding new posts. Additionally, your blog is a tool that allows you to engage more with an audience, either by analyzing how many readers share your posts on social, or by allowing readers to comment on your individual posts.
There are some steps:
- To help your company rank on search engines.
- To share information about a given topic and become an expert in an industry.
- To attract visitors to your site, and turn those visitors into leads.
- To cultivate an online community and engage with an audience
How to Start a Blog on Instagram?
If you’re wondering how to start an Instagram blog with no experience, you’ll be happy to know it’s easy to start. Instagram blogging is microblogging because of the 2,200-character limit for captions vs no limit on traditional blogging platforms. Instagram bloggers with 15,000 engaged followers can make around $200 per sponsored post.
Many people start a blog on Instagram with the intention to sell products out of the gate. If this is your goal, you can get started for free with Square Online. It has the easiest setup process, and you don’t pay a dime until you make a sale. This is perfect for Instagram bloggers who don’t have months to build a full-fledged ecommerce store. Get started for free today.
There are some steps to start blog on Instagram:
- Create an Instagram Account
- Choose a Niche for Your Instagram Blog
- Create a Captivating Bio
- Take or Source Attractive Images
- Write Your Instagram Blog Posts
- Use Relevant Hashtags to Boost Discoverability
- Geotag Your Posts
- Interact with Other Instagram Users
How to Monetize Your Instagram Blog?
There are many ways to make money on your Instagram blog. These monetization methods include being an affiliate for someone else’s products and services, creating sponsored posts, and selling your own products and services.
While any links you add to the caption area of a post will not be clickable. You can add a link to your bio. Some people choose to create a free account with a website provider, like Square Online, and host a list of links there. This is useful if you talk about different links in each post, your make’s.