What is Blogging?
Blogging is the process that implies creating articles, photos, and other forms of content and publishing them on a website. Its characteristics include informal language, a laid-back atmosphere, regular updates, lifehacks, tips, and a high level of customer engagement.
How Does Blogging Work?
People who begin their startups buy a domain name and design their websites by themselves, while established businesses create new landing pages for a blog on their existing websites to fill them with good content. With simple websites, blogs enable visitors to use them easily and find the necessary information.
Moreover, different bloggers choose different blog themes. Some prefer to talk about marketing and product reviews, and others discuss fashion, healthy life, cooking, or any other topic. Bloggers create a series of posts and make them available for reading on their websites. Articles usually appear in a certain order, starting from the most recent ones. They are also divide into categories to enable people to navigate them easily. Besides, blog posts have another unique feature, such as interlinking. This way, bloggers link to other blogs and promote each other to expand their audiences.
6 Steps to Start a Blog?
Moreover, if you are interested in starting your own blog from the very beginning, let’s explore some steps you need to take to get started.
- Choose a niche
- Pick a catchy and easy name for your blog
- Select a unique design
- Write your first blog post
- Promote your blog through different platforms
- Optimize and update your content
How to Make Money Blogging in Some Steps?
- Choose a profitable niche
- Scale your blog content
- Build a reputation
- Promote and grow
- Advertise within your blog
- Offer paid subscriptions
- Sell merchandize
- Become an affiliate
- Write sponsored content
How Much Money Can You Make Blogging?
Earning a full income as a blogger is more realistic than you might think. Finance blog Millennial Money reports that after just 2 years of building traffic and subscribers, bloggers can make upwards of $ 1000,000 annually. Even within just the first year, bloggers can easily make an extra $500-$2,000 per month.
Why Blogging Important for Websites?
- Helps to Your Website Found
The ultimate goal in creating blogs is to drive as much traffic to your website as possible. When you create a blog post this creates one more indexed page on your website, meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website. Creating content regularly informs search engines, such as Google, that your website is actively updated and therefore should be checked frequently to see what new content has surfaced.
Once you have posted a blog on your website, don’t stop there! Make sure you promote your blog by sharing it on social media. This strengthens your social media reach, helps your content get found and drives new website visitors to your blog via your social media accounts. It also facilitates content to be shared on social media for anyone who finds it interesting.
- Use That Traffic to Convert Visitors to Leads
When you attract new visitors to your website this creates a new opportunity to generate leads. This is where your Call-To-Action (CTA) buttons come in handy. A CTA is a way of directing your website visitors through your website, to keep them engaged on your site, guide them through their journey from awareness to purchase. Good CTAs include “Find out more”, “download”, discounts, free offers, options to subscribe to your mailing list, etc. You can also use the CTA button on a blog post to move the visitor along to another relevant blog topic on your website or even convert them to a relevant page on your website that explains your services.
- Blogging are Long-Term
Once a blog is indexed in search engines it stays there, meaning your blog can still gain traffic and generate leads weeks, months and even years after. But don’t look for instant leads and hundreds of views, give your blog time to generate interest. Blog topics that are timeless will constantly generate more views month after month, so make sure to write about topics you know will be of interest to your target audience.
- Blogs Give Your Company a Voice
Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible approachable. So, don’t be afraid to share your interests on your blogs, comment on timely news topics or market trends or educate your readers on a particular topic. But always be sure you write blogs with your audience in mind.