What is Logo Design?
A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. Everyone knows what is logo design. We see logos every day. I bet if you looked around you right now, you would see at least 4 to 6 logos. Logo designs are the images that represents a brand, its services, its products or employees. A logo represents the quality of the brand. With logo design, you have a visual communication tool to help you get your message across to the audience. Logos are composed of text, color, shape, and illustrations. It serves as a self-explanatory image that people can use to connect with your brand. This informs the audience while giving them something to associate your brand and ideas with. Your logo can also be an opportunity to make a statement about your organization.
Take Amazon’s, for example. The smiley arrow communicates that the company sells everything from “A-Z” and also represents how happy customers are when they shop with them.
So, remember a logo may play an important role, but it isn’t everything.
Types of Logo Design
There are four common types of logo design:
- Wordmark logo
The wordmark logo is a design that depicts the entirety of your business name. It lets your audience become more familiar with your full name, making this an excellent option for new companies. This design is used by big brands such as Coca-Cola and Google.
- Lettermark logo
Also known as monogram logos or initial logos, this design consists of a brand’s abridged name. This is done for businesses with long names or brands that want a visually concise identity. It is also a good choice for established companies that have been around for a while. AdAge, Dunkin’, and Weight Watchers are some of the big brands that switched to this type of design.
- Combination mark logo
The combination mark pairs both of the designs mentioned above. Balmain Paris and Adobe have some of the most recognizable combination mark logos today. This design helps introduce your brand more directly as it sets forth two varying versions of your identity at once.
- Brand mark
Not every logo comes with text. Contrary to the designs we’ve discussed so far, a brand mark logo uses drawings as the brand’s identifier and nothing else. Famous companies like Starbucks and Apple put this style in use.
Which Software for Logo Design?
There are many tools and also apps to create your own logo. But thing which is necessary is how to use these things. First you must have the skills or create a logo.
Here is the list of some platforms that ca be used to create logos:
- Adobe Illustrator
- Gravit Designer
- Affinity Designer
How to create Logo Design?
Open the selected platform for creating the logo. Search for “Logo” to start creating your own. Choose a professional template. Further, Browse through the platform’s massive library of logo templates to customize for your own. Customize your logo design. Get creative with more design features. Download, share and build your brand identity.
How much logo design cost?
The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it. Take a look at your budget and let us help you decide the best way to spend based on your needs.
How to earn money from Logo Design?
If you are a professional in designing logos you can charge different brands and companies to design their logos. Though you may not realize it, graphic design is almost everywhere you look, it’s a skill and career that is always very much in demand. Nowadays, you don’t even need to have a degree in graphic design from a university to get started because there are so many online platforms that can help you learn techniques. Moreover here are some ways to make money through logo design:
- Create and Sell Templates
- Sell Stickers
- Be A Design Consultant
- Design Fonts for Creative Market or Etsy
- Make Pre-Made Logo Packages
- Sell Customized Branding Packages
- Create and Sell Printables
- Work With Clients as A Freelancer
Where to Find Freelance Logo Design Jobs?
There are many ways to find logo designer jobs like:
When I was first wondering how to become a freelance logo designer, this is where I looked. Upwork provides an easy-to-use interface where you can create your own profile, set your rates, and connect with clients from around the world. Plus, contracts are all made for you, and you can always guarantee that you’ll get paid under Upwork’s protection policy.
Similar to Upwork, Fiverr is another popular online freelancing platform that works the opposite way. On Fiverr, the freelancer creates pre-made packages for services with a set price, usually starting at $5 and having tiered prices going up after that. There are tons of logo design packages that you could make on this website.
Believe it or not, Facebook Groups are a great place to try to find open positions for logo designers. There are many nomadic job groups and freelance groups where you can find posts daily of people who are looking for help. Just remember always to do your research and make sure that a posting is legit before applying.
This social media platform is often overlooked as a great spot to find freelance jobs, but their jobs posting board has a fair amount of freelance gigs. LinkedIn is also a great place to go to connect with other small business owners who may require your services in the future.
How Much Money Do Graphic Designers Make?
The average graphic designer salary is around $45,000 per year, but that’s if they work full-time hours. This equates to about $22 per hour, but this can quite obviously change depending on a designer’s skill level, specializations, education, and more.
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