What is Podcast Marketing?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand’s story, build authority, and encourage word of mouth marketing.
Can You Really Make Money Podcasting?
Absolutely. But let’s be clear, we’re not suggesting your podcast will be instantly profitable. As with anything, you’ll have to put in the work to see the results.
Monetizing your podcast often goes hand in hand with leveraging your personal or podcasting brand. Which will definitely benefit you in the long run anyway. As long as you’ve got a captive audience of some sort, you’ll be able to make money from podcasting in one way or another.
How Do Podcasts Make Money?
The most exciting thing about monetization is just how many different ways there are to make money from your podcast.
Bear in mind, different money-making methods are more viable or effective at different stages of growth: what works for a popular, more established podcast may not be as accessible for a show that is just starting out, and that’s okay.
Is Podcasting a good way to Make Money?
Podcasting can definitely serve as a good way to make money. Some of the most well-known podcasters make millions of dollars each year. Although, this is not the case for everyone. It takes a lot of hard work and not everyone is able to turn podcasting into their main income.
Make Money from A Podcast?
There are some ways to make money from a Podcast are given below:
- Ask for donations
- Offer paid membership tiers
- Get sponsorships or sell ads
- Join an advertising network
- Sell repurposed content
- Syndicate your show to YouTube
- Sell merchandise
- Public speaking
- Create a paid e-course
- Sell content upgrades
- Events and conferences
- Sell consulting or coaching services
What is a Podcast on YouTube?
This guide doesn’t tell you how to start a YouTube channel; it focuses on podcasts in the YouTube space. So, first of all, it’s essential to understand what exactly “having a podcast on YouTube” means. YouTube is a video search engine, not a podcast hosting platform. If you only upload your podcast to YouTube, it wouldn’t be a podcast anymore; it would simply be a YouTube channel.
YouTube Channel or Podcast?
If your goal is to build your own brand, then you do so with just a YouTube channel. This is basically your own profile and page on YouTube’s search engine where you can upload any video content you’d like.
On the other hand, if your main goal is to break into the podcasting space. YouTube alone is not a podcast. In this case, you’ll likely want to get your episodes listed on all the leading podcast platforms out there (like Spotify, Apple Podcasts, and Google Podcasts). In that case, you need to start a podcast and then you may choose to take the additional step of uploading the episodes to YouTube as part of your audience-building strategy.
How to Start a Podcast on YouTube?
It may seem like everyone has a podcast these days. Still, it’s for a good reason: podcasting is a cost-effective way to deliver content to an audience and develop brand awareness for yourself or your business.
And since YouTube is one of the most significant places for audio content on the web, it makes sense to include that platform in your plans. So, how do you start a podcast on YouTube?
We’re so glad you asked. In this post, we’ll cover the basics of starting a podcast from scratch, with YouTube being one of your end goals:
- Choose your podcasting equipment
- Record your podcast
- Edit and prepare your podcast
- Set up your media hosting and podcast feed
- Decide on a video format
- Create a YouTube podcast channel
- Promote and monetize your YouTube Podcast
Learning how to make a podcast on YouTube isn’t so hard! By the end of the following seven easy steps, you should have a solid understanding of the process and be ready to start your podcast on YouTube.
How to Start a Podcast with no Audience?
Starting a podcast with no audience is a daunting task, but it can be done! There’s some fantastic rags to riches stories in podcasting. Some of the biggest podcasts today started from having no audience, like Welcome to the night wale.
Here’s our guide on how to start a Podcast Marketing with no audience:
- Choose a podcast topic
- Buy Podcast Gear
- Choose a Hosting Platform
- Record and Publish Your First Episode
- Submit your podcast to every podcatched
- Gain Your First Listeners by claiming your podcast on Pod chaser, Pod chaser lists, social media interactions, asking for reviews from loved ones, and by encouraging word of mouth from your first few listeners.
What are Podcast Memberships?
A podcast membership is essentially a more personal subscription. Your listeners make regular payments of a certain fee that you set in exchange for exclusive content and features.
Podcast memberships are an effective way of securing a regular income stream as well as bolstering a sense of community amongst your listeners. A win-win if you ask us.
A membership model will work best for podcasts that have a loyal and dedicated fan base that regularly follows and engages with your content.
Podcast marketing is a great way to reach potential customers, although it requires marketing and time investment. Keep track of how your podcast is performing and how many leads it is generating via Bare metrics.
Hope to catch you on the podcasting circuit soon.
For more information about marketing you can visit this link: