What are an Instagram Reels Play Bonus?
Reels Play Bonus on Instagram is a payout that creators receive after their Reels get a certain number of views within a specified timeframe. According to Instagram, it’s a way for creators to earn money directly through Instagram instead of through a brand sponsorship or an affiliate program. Originally available on an invite-only basis to creators based in the U.S, Instagram plans to gradually roll out the program globally.

What are an Instagram Reels Play Bonus
Instagram Reels Bonuses Work?
Instagram pays out Play Bonuses based on the views you get on your Reels. Eligible creators with a business or creator account can earn money on Reels that generated at least 1,000 views within a 30-day period. Here’s a quick overview of how it works:
- After the Reels Play Bonus is accessible to you, the opportunity is available to you for 30 days. You can find the expiration day by accessing the Bonuses tab on your Instagram app.
- Once you started, Instagram gives you a 30-day period to earn the bonus.
- You have the option to choose any number of Reels to count toward the Reels Play Bonus earnings during those 30 days.
- Your bonus payout will be determined by the performance of your Reels. Keep in mind that the per-play earning may change over time, with the potential to decrease the longer you participate in the program.
- The target number of plays and maximum payout amount varies from account to account. For example, the following creator had to hit 9.28 million plays in order to earn a maximum bonus of $8,500.
Instagram Reels Bonuses Work
How Many Views on Instagram Reels to get Paid?
As long as you have a business or creator account (and access to the program) all you have to do is share Reels to Facebook and Instagram. Instagram will pay out on Reels that get at least 1,000 views over a 30-day period.

How Many Views on Instagram Reels to get Paid
How much Does Instagram Pay for Reels?
Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.
For example, Kitty Parker stated on Twitter that they have a maximum bonus of $1,200 and receive an average payout of $234 for 20-30k views.

How much Does Instagram Pay for Reels
Getting Started with Instagram Reels Play Bonus?
Interested in getting a Reels Play Bonus payout? There are a few rules and eligibility requirements to follow to make sure that you can earn money under the Play Bonus program. Plus, you’ll also have set up to receive bonuses. Let’s take a look at the different steps need to started with Instagram Reels Play Bonus.
- Setting Up Bonuses
- Selecting Reels for the Program
- Understanding the Rules and Eligibility
- Tracking Your Performance
- Use a Popular Audio
- Best Practices to Create Engaging Reels
- Create Something that Adds Value
- Post at the Right Time
- Participate in a Trend
Getting Started with Instagram Reels Play Bonus
Instagram Reels Monetization Requirements?
There are a few requirements for monetizing an Instagram reel, the first of which is a large and engaged following. You’ll also need to be uploading high-quality content on a regular basis, and be comfortable with promoting your brand.
If you meet these requirements, there are a number of ways you can start monetizing your account. You could create a product or service-focused posts, run ads, or even create a paid subscription service.
In order to monetize your Instagram reel, you must first ensure that your account is in good standing and meets the eligibility requirements. These include, but are not limited to:
- Your account must be at least six months old
- You must have over 10,000 followers
- Your account must be public
- You must comply with all FTC guidelines and regulations
If you meet these requirements, you can then apply to become a part of our partner program.

Instagram Reels Monetization Requirements
How To Make Money with Reels on Instagram?
Instagram reels have been gaining a lot of popularity lately and for good reason. They’re a great way to show off your creative side, and they can also be a great source of income. That’s right, you can actually earn money from Instagram reels. And in this article, we’re going to show you how to earn money for reels on Instagram.

How To Make Money with Reels on Instagram
- Brand collaboration:
If you want to start earning money from your social media following, there are a few things you can do to optimize your profile.
First, take a look at your engagement rates. If you already have a decent number of followers and are seeing good engagement on your posts, that’s a great sign that people are interested in what you have to say.
Next, start exposing yourself to platforms like Up fluence, which connect influencers with brand who are looking to collaborate. Finally, make sure you’re creating quality content that your followers will actually want to see.
If you can do all of these things, you’ll be on your way to making some serious cash from your social media account. Several influencers are earning anywhere from $100 to $500 per post, depending on their niche, follower count, and engagement rate.
- Earning With Affiliate Marketing:
Selecting a niche for your affiliate marketing business on Instagram is key to your success. By being focus and deliberate about who your ideal customer is, you can more easily create content that resonates and drives conversions.
Use attractive visuals and strong calls to action to encourage your followers to click through to your merchant’s site. And finally, make sure to monitor your results so that you can optimize your approach over time. By following these steps, you can build a successful affiliate marketing business on Instagram.
- Selling your Product or Service:
If you’ve got products to sell, social media is a great place to start increasing your sales organically. You can create content that’s centered around your product and get people interested in what you have to offer.
If you don’t have a product, no worries! You can still sell your services on social media platforms like Instagram.
- Drive The Traffic to Your Site:
Instagram is one of the most popular social media platforms with over a billion monthly users. And while it’s primarily known as a place to share photos and videos, it can also be used to drive traffic to your website or YouTube channel.
One of the best ways to do this is by creating Instagram Reels. Reels are short, engaging videos that can be up to 15 seconds long. And unlike other types of content on Instagram.
This makes them an ideal way to promote your content and drive traffic to your site.
If you need to know about Facebook Reels then visit this link